The platform is rolling out a new feature that permits them to lessen the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global launch. This shift aligns with a increase in AI-generated material, driven by new content generation software.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing channels on a competing service only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is often illogical or surreal.
“We know from our community that many people appreciate content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its app tagged as AI-generated. Collectively, over 100 m videos are added to the app daily, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they see by using the “manage topic” option in the application and selecting AI-made media. Further subjects that can already be modified under the tool encompass politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines require users to identify lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2 million educational fund for specialists and institutions to create educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over proposals to lay off numerous safety staff in Britain. The company is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive explained that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it is viewed by people. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”